Notice the method: 1) take the music the youngsters are interested in and then set your religious texts to them; 2) make sure to throw in some booze. And...BAZINGA! You've got religious young people!
No...you've just scratched itching ears. As soon as they mature past that phase, they'll be gone again.
How many churches are doing something similar - let the music set the tone for our words (rather than the other way around, cf. Gregorian Chant), then try to appear hip by doing "Theology on Tap" (God-talk at a bar).
You may make converts...but will you have made disciples?
